The mark was first used anywhere in a different form other than that sought to be registered at least as early as 08/20/2016
The mark was first used in commerce in a different form other than that sought to be registered at least as early as 02/16/2017
The color(s) blue and white is/are claimed as a feature of the mark.
The mark consists of two upright balloon shapes that are horizontally aligned, with almost half of the width of each shape overlapping the other, below which are found lower-case letters that spell "HELEUM". The middle of the overlapping balloon shapes is centered above the middle of the word "HELEUM". The balloon shape on the right is blue except for the outline of the overlapping portion of the balloon shape on the left, which outline is white. The non-overlapping portion of the left balloon shape is white with a blue outline. As explained earlier in this description, the overlapping portion of the left balloon shape is blue with the exception of the outline of its overlapping portion, which is white. The lower-case letters that spell "HELEUM" are blue. All the other space in the mark is white.