The mark consists of five Chinese characters in purple stylized font, above the wording "SINCE 1993", in smaller purple stylized font. To the right of the characters is an orange representation of a bird head, made up of an incomplete circle.
SINCE NINETEEN NINETY THREE
The color(s) orange and purple is/are claimed as a feature of the mark.
The non-Latin characters in the mark transliterate to "DONG", "FANG", "JIAO", "ZI ", "WANG" and this means "East", "square", "dumpling", "son", "king" in English.
The English translation of "Dong Fang Jiao Zi Wang" in the mark is "King of eastern dumplings".
THE WORDING "SINCE 1993" AND NON-LATIN CHARACTERS THAT TRANSLITERATE TO "JIAO"