The color(s) Red, Gold, and Black is/are claimed as a feature of the mark.
The mark consists of "ILLUMIMATÉ" is written in capital letters in yellow-gold and dark red with the font 'Birch Std'. "Yerba Maté Beer" is written in yellow-gold and is smaller below "ILLUMIMATÉ" with the font 'Birch Std'. The background color is black.