Color is not claimed as a feature of the mark.
The mark consists of of the word "Yello." Wherein the letter "Y" consists of a curved arrow concaved upwards, and a vertical line projecting downward from the midpoint of said curve, wherein said vertical line along with said curve give the consumer the impression of the letter "Y." Additionally, the letter "Y" contains two shapes centered horizontally above said concavity, wherein the left shape is an ellipse, and the right shape is a circle, slightly smaller than the ellipse. Said shapes give the consumer the impression of a pair of eyes.