9 Photographic, cinematographic, optical, and teaching apparatus and instruments, namely, cinematographic cameras; apparatus for recording, transmission or reproduction of sound or images; computer software to enable uploading, posting, showing, displaying, tagging, blogging, sharing or otherwise providing electronic media or information over the Internet or other communications network; downloadable electronic publications in the nature of books, magazines, and periodicals in the field of fashion, retail and beauty; electronic books, magazines, periodicals, and electronic instructional and teaching material in the nature of books featuring fashion, retail and beauty recorded on computer media; computer software development tools; computer software for use as an application programming interface (API) for computer software which facilitates online services for social networking, building social networking applications and for allowing data retrieval, upload, download, access and management; electronic educational materials, namely, electronic books, magazines and periodicals featuring fashion, retail and beauty recorded on computer media; computer software to enable uploading, downloading, accessing, posting, displaying, tagging, blogging, streaming, linking, sharing or otherwise providing electronic media or information via computer and communication networks; digital disc drives with electronic, optical and magnetic information stored therein for content on downloadable apps, and mobile devices; downloadable computer software for computer, telephone, mobile phone or other hand held device downloadable from a local or global communications networks, including the Internet, mobile communication, cellular and satellite networks or other communications or telecommunications networks for use in providing information in the field of fashion, retail and beauty; computer software for use in providing internet links to entertainment and general information in the field of fashion, retail and beauty; computer programs and computer software for use in database management in the fields of news, fashion and luxury goods; replacement parts and fittings for all the aforesaid goods