35 Advertising services; administration of customer loyalty programs and incentive award programs that provide discounts, coupons, rebates, vouchers and special offers for the goods of others; advertising services provided via the Internet; preparing television and radio advertisements; auctioneering; public opinion polling; the bringing together, for the benefit of others, of a variety of goods, enabling customers to conveniently view and purchase those goods from a general merchandise Internet web site particularly specializing in the marketing of the sale of goods and services of others; the bringing together, for the benefit of others, of a variety of goods, enabling customers to conveniently view and purchase those goods from a general merchandise catalogue by mail order or by means of telecommunications in the field of cosmetics, music and media products, food and beverages, home appliances, phones, PDAs, MP3 players, furniture, tools, house wares, photographic equipment, computers, kitchen wares, and automobiles; the bringing together, for the benefit of others, of a variety of goods, enabling customers to conveniently view and purchase those goods from retail in the field of cosmetics, music and media products, food and beverages, home appliances, phones, PDAs, MP3 players, furniture, tools, house wares, photographic equipment, computers, kitchen wares, and automobiles; retail and wholesale store services in the field of bleaching preparations and other substances for laundry use, leather bleaching preparations, fabric softeners for laundry use, cleaning, polishing, scouring and abrasive preparations, shining preparations, abrasive cloth, polishing paper, glass cloth, glass paper, floor wax, shoe wax, polish for furniture and flooring, detergents other than for use in manufacturing operations and for medical purposes, dry-cleaning preparations, canned pressurized air for cleaning and dusting purposes, color-removing preparations, varnish-removing preparations, wallpaper cleaning preparations, windscreen cleaning liquids, air fragrancing preparations, joss sticks, soaps, medicated soap, perfumery, extracts of flowers, essential oils, massage gels other than for medical purposes, sunscreen preparations, sun-tanning preparations, cosmetics, lipsticks, lipstick cases, cosmetic preparations for skin care, cosmetic preparations for slimming purposes, adhesives for cosmetic purposes, nail care preparations, make-up removing preparations, shampoos, dry shampoos, shampoos for pets, hair lotions, after-shave lotions, shaving preparations, dentifrices, dental bleaching gels, mouth washes not for medical purposes, hair spray, hair dyes, antiperspirants, deodorants for human beings or for animals, veterinary preparations, vaccines, sunburn ointments, sanitary preparations, sterilizing preparations, solutions for contact lenses, panty liners, remedies for foot perspiration, yeast for pharmaceutical purposes, sugar for medical purposes, food for babies, tanning pills, tobacco-free cigarettes for medical purposes, plasters, materials for dressings, surgical cloth, surgical implants, material for stopping teeth, teeth filling material, dental wax, mouthwashes for medical purposes, disinfectants, preparations for destroying vermin, fungicides, herbicides, rat poison, repellents for dogs, telephones, automobile navigation systems, satellite navigational apparatus, global positioning system (GPS) navigation devices, navigational instruments, batteries, battery chargers, apparatus and instruments for recording, receiving, transmitting and/or reproducing data, information, pictures, images and/or sound, surgical, medical, dental and veterinary apparatus and instruments, obstetric apparatus, X-ray apparatus for medical purposes, hot air therapeutic apparatus, electric blankets for medical purposes, testing apparatus for medical purposes, blood testing apparatus, hearing aids for the deaf, hearing protectors, massage apparatus, air pillows for medical purposes, air cushions for medical purposes, physical exercise apparatus for medical purposes, vaporizers for medical purposes, fumigation apparatus for medical purposes, thermal packs for first aid purposes, armchairs for medical or dental purposes, artificial limbs, eyes and teeth, orthopedic articles, suture materials, supportive bandages, babies' bottles, tongue scrapers, X-ray photographs for medical purposes, printed matter, stationery, magnetically and non-magnetically encoded cards, furniture, picture frames, household and kitchen utensils, glassware, porcelain and earthenware, textiles, laces and embroidery, buttons, ribbons, pins and needles, artificial flowers, carpets, rugs, chemicals used in industry, chemicals used in science, chemicals used in photography, chemicals used in agriculture, paints, varnishes and lacquers, personal hygiene products, hair and body lotions, cleaning and bleaching preparations, lubricants, fuels, candles, ironmongery and small items of metal hardware, machines and machine tools, cutlery, razors and hand tools, computers, calculating machines, electrical, photographic, cinematographic and optical apparatus and instruments, spectacles and sun glasses, surgical and medical apparatus and instruments, apparatus for lighting, heating, steam generating, cooking, refrigerating, drying, ventilating, water supply and sanitary purposes, vehicles, firearms, fireworks, silverware, horological and chronometric instruments, musical instruments, magazines, cards, paper and cardboard products, namely, computer paper, cardboard boxes, paper office stationery, pictures, typewriters and office requisites, packaging materials, rubber and plastics for manufacturing use, packing and insulating materials, leather and imitations of leather, umbrellas, mirrors, ropes, string, nets, tents, yarns and threads for textile use, coat hangers, place mats, dressmaker's articles, bed and table covers, playthings and sporting articles, foodstuffs and beverages, meat, fish, poultry, preserved, dried and cooked fruits and vegetables, jams and fruits sauces, eggs, milk and milk products, edible oils and fats, coffee, tea, cocoa, sugar, rice, flour, bread and cakes, condiments, fresh fruit and vegetables, beer, mineral water, fruit juices and other non-alcoholic drinks, alcoholic beverages, floral products, tobacco, smokers' articles and matches; direct mail advertising services