35 Advertising services; online advertising services; advertising services, namely, providing advertisements to mobile telephones; placement of advertising for others via the Internet; placement of advertising for others via telecommunications networks, namely, cellular networks; media buying services, namely, purchasing of advertising inventory on behalf of others, namely, print and online inventory; media buying services, namely, purchasing of advertising impressions on websites on behalf of others; media buying services, namely, purchasing of advertising impressions on websites requested by mobile devices in dependence upon their location; media buying services, namely, participating in Real Time Bidding platforms on behalf of others to purchase advertising impressions on websites; research services relating to advertising; development of advertising campaigns for others; development of advertising strategies, concepts and tactics for others, namely, audience identification, location retargeting and yield optimisation; monitoring of online advertising campaigns carried out on behalf of others, namely, reporting click-through-rates and user traffic volumes; business data analysis, namely, compilation and analysis of data relating to mobile devices and their users, namely, location and browsing histories; business data analysis, namely, compilation and analysis of data relating to mobile devices and their users, including location and browsing histories, to identify distinct audiences suitable for specific advertising campaign types; marketing services and promotion services; branding services, namely, consulting, development, management and marketing of brands for businesses and/or individuals; information, advisory and consultancy services all relating to the aforesaid