The color(s) blue, orange, black, and white is/are claimed as a feature of the mark.
The mark consists of The word "bleechr", in blue lettering and thin white outline, with the exception of the "L" which has been replaced with an orange football pylon, also with a thin white outline. In addition there is an image of what looks like the stitches of a football, stretching from the "B" to the "R" in black coloring, also with a thin white outline.