The color(s) cream, red, white and black is/are claimed as a feature of the mark.
The mark consists of the words "CHURCH ROAD" in red block letters with white lines inside each letter followed by the word "McDONALD" in black, script letters with a dotted line under the word "McDONALD", with the word "SERIES" in black letters under the dotted line and the word "HAWKE'S BAY" under the word "SERIES".