The mark consists of a drawing of a fanciful creature. The body of the creature has a red body with scattered white triangles and rough edges as stylized fur. The body has two feet with yellow toenails, and thin blue arms with three fingers at the end of each arm, raised upright. The creature has a black mouth with triangular white teeth, a single eye with a white sclera, a black pupil and a blue eyelid, and two horns with gray and white horizontal stripes. The word "Qui" in black appears in small letters beside the left horn.
The color(s) red, white, blue, black, gray, and yellow is/are claimed as a feature of the mark.
The English translation of "QUI" in the mark is "WHO".