The color(s) red and white is/are claimed as a feature of the mark.
"HEILAN"
The mark consists of the stylized wording "HEILAN JACK" in white above four Chinese characters in white all on a red rectangular background.
The name(s), portrait(s), and/or signature(s) shown in the mark does not identify a particular living individual.
The non-Latin characters in the mark transliterate to HAI LAN JIE KE and this has no meaning in a foreign language.
The wording HEILAN JACK has no meaning in a foreign language.