The color(s) red, dark red, silver, black, blue, green, and white is/are claimed as a feature of the mark.
"1899 TO NOW" OR "EST. 1899"
The mark consists of a depiction of three adjacent cigarette packages against a red and white background. The cigarette packages are red, silver and blue, and each one depicts the words "PALL MALL" being set above an illustrated drawing of two lions standing on either side of a shield holding a crown. Under the packages' lion designs are the words "EST 1899." On the silver package the wording and design is in green. On the blue package the wording and design is in silver. On the red package the wording and design is in silver. The silver and red packages are partially obscured by the blue package, which sits in front of them. To the left of the packages, the words "PALL MALL" appear in white font against a red background. Beneath the words "PALL MALL" is the phrase "1899 TO NOW MORE OF WHAT MATTERS" in white. A white vertical line separates the words "NOW" and "MORE." Behind the words is the drawing of two lions standing on either side of a shield holding a crown in dark red. Under the packages' lion designs are the words "EST 1899" also in dark red. The entire design is outlined in black. The white appearing outside of the black outline is background and is not part of the mark.
PALL MALL EIGHTEEN NINETY NINE TO NOW MORE OF WHAT MATTERS ESTABLISHED EIGHTEEN NINETY NINE