Color is not claimed as a feature of the mark.
The mark consists of a neuron, which presents as a circle design with a gap in the middle and to the right of the circle in capital letters are the words "BLANCHETTE ROCKEFELLER" with a line underneath, then the word "NEUROSCIENCES", under that the word "INSTITUTE", and then underneath that the words "at West Virginia University".
The name "BLANCHETTE ROCKEFELLER" does not identify a living individual.