The mark consists of a black ring with a red inner and outer border the contains the words "SWAN'S" in white at the top, "NEST" in white at the bottom, and Chinese characters in white at the sides. In the center of the circle is a picture of a white swan sitting on white eggs, spreading its wings across a multi-colored green field with a blue and white sky, full of colorful vegetables and flowers, in red, yellow, orange, green, violet, white, pink, and brown.
The colors black, blue, red, yellow, orange, green, violet, white, pink, and brown are claimed as a feature of the mark.
The non-Latin characters in the mark transliterate to "AI CHAO" and this means "LOVE NEST" in English.