The color(s) red, black, light peach, dark peach, beige, dark pink, light pink, lime green, white and grey is/are claimed as a feature of the mark.
The mark consists of a design of baby superimposed over a red circle, outlined in black. The baby's face is light peach, with dark peach eyebrows, black closed-eyelids, ear, nose and dimple features in beige, an open smile featuring a dark pink tongue on a black background, and a dark pink bow upon the upper left portion of the forehead. The upper body of the baby is a light pink outfit, with a lime green bib. The baby's hands are light peach, and are centered in the middle forming a heart design in light pink. Above the design, appears the word KIMCHI, in script letters in red and white, with a grey shadow. Beneath the red circle, appears the words YEUM YEUMS, in script letters in red and white, with a grey shadow.