The mark consists of a blue square that contains a black semi-circle in its lower half, somewhat centered, with the figure of a cartoon pig holding a hatchet in its right hand superimposed over the semi-circle yet behind the words in white "EL LECHONEO", that lie at the base of the semicircle. The black semi-circle includes some ray-like lines that appear to originate at the center of the circle, which is in turn covered by the figure of the pig, while its circumference consists of a highlighted thick brown line and then a thinner white line above. The pig cartoon is smiling with large undifferentiated teeth, wearing white chef attire and hat; it has a pinkish to brown complexion with thick brown eyebrows and nostrils and a red chef scarf; the hatchet it holds has a grey blade and a black handle. Beneath the pig is the mark in a slightly arched rectangular shape with a red backdrop. The words "EL LECHONEO" have a brown shadow highlight. The arched rectangular shape and the semi-circle are joined by the outer outline which consists of the aforementioned highlighted thick brown line and then a thinner white line above. However, the pig's head and hand with the hatchet extend beyond the semi-circle and unto the upper half of the logo square. Beneath the mark text, semicircle and arched rectangle appears the word "FEST" in upper case white font, placed slightly above the lower end of the logo square.
The color(s) blue, red, pink, white, brown, grey and black is/are claimed as a feature of the mark.
The English translation of "EL LECHONEO" in the mark is "THE PIGLIKE".
"FEST"
Trademark: 87532102
