The color(s) blue, hot pink, purple, orange, yellow, white, brown, light brown, tan, red, gold, and light green is/are claimed as a feature of the mark.
The mark consists of a hot pink circle that fades color towards the top. The wording LA MICHOCANA PREMIER appears in blue lettering arched above the circle. The words ICE CREAM is inside the circle in stylized lettering with a yellow to orange gradient. Three ice creams appear to the right of the words ICE CREAM. The first ice cream has a gold cone with a red and a yellow ice cream scoop, brown spots, brown chocolate syrup on the right side of the yellow scoop and two brown and yellow waffle sticks. The second is a brown ice cream popsicle on a light brown stick that has a tan syrup dripping on top with brown sprinkles. The third ice cream is a light green bar with brown chocolate bits. The word NEVERIA appears in purple with a white outline written inside a blue banner that superimposes the lower part of the circle. The word HOMEMADE is in uppercase purple letters below the circle. A white shine appears in the words ICE CREAM and the three ice creams.
Trademark: 87528982
