35 Advertising services; management, organisation, operation and supervision of loyalty programs or incentive schemes including in relation to the supply of benefits in connection with loyalty programs or incentive schemes; business services; retail services by any means, including online and in-flight; promotion of entertainment, sporting and cultural events and packages; loyalty programs or incentive schemes relating to use of air, road, rail and sea transport; business facilities, namely, access to phone, fax, computer and internet services to passengers and travellers; collection of data and information, including in relation to consumers, markets, commercial activity and statistics; Data analysis services; Data consultancy services; Market research and survey services; Market information services; Market analysis services; Marketing advisory services, including in relation to search engine, e-commerce and media optimisation, digital strategy, customer relationship management and media, website and mobile application development; business modelling services; modelling services in relation to advertising, sales promotion, media and retail location