Color is not claimed as a feature of the mark.
The mark consists of a Japanese "Good Fortune cat" holding a donut in each front raised paw as he winks with one eye. Has a distinctive collar with a cultural pendant and on his belly are several iconic symbols of Japan to include the sun, Mt. Fuji, fertile lands with cherry blossom and plum trees as well as a 4 story pagoda. The initial "O" in the name Oishii is a glazed donut as well as the dot on the first "I". At the end there is a double "I" formed by a Shinto tori gate. The word HOT has a flaming pattern and the "o" in donuts is a donut as well.
The English translation of "Oishii" in the mark is "Donuts".