The colors brown, red, white, tan, black, yellow, and olive green are claimed as a feature of the mark.
"EL MEJOR PAN DE TECATE" AND "UNA RICA TRADICIÓN DESDE 1969"
The mark consists of the words "EL MEJOR PAN DE TECATE" in brown color, below which appears a red oval with a yellow border, inside of which appears a stylized drawing of a chef with tan skin and black hair wearing a white robe and red apron with a cook's hat carrying brown circular cakes, on either side of which appears an olive green flap with a yellow border and parallel yellow interior line with yellow wheat stems on each side, below which appears a yellow ribbon with the words "UNA RICA TRADICION DESDE 1969 ALONSO MUNGARRO" in brown, all of which is enclosed in a red square featuring a frame made of brown border lines that intersect at the corners of the square, and featuring vertical stripes of in pink, yellow, brown and white.
The name(s), portrait(s), and/or signature(s) shown in the mark does not identify a particular living individual.
EL MEJOR PAN DE TECATE UNA RICA TRADICION DESDE NINETEEN SIXTY NINE ALONSO MONGARRO
The English translation of "El Mejor Pan de Tecate Una Rica Tradicion Desde 1969" in the mark is "Tecate's Best Bread A Delicious Tradition Since 1969".