Color is not claimed as a feature of the mark.
The mark consists of the literal element "SHINY" centered above a two-circle concentric oval, with a hexagon between the concentric circles appearing at the center point of the top, bottom and sides of the oval, a caricature representation of a side view of a donkey body with a front view of the donkey's smiling face with teeth centered inside the oval, the literal element "HINEE" centered below the oval.
SHINY HINNY; SHINNY HINEY