35 Industrial asset management services, namely, inventory management consulting, investment recovery, namely, business consulting related to assisting others in identifying underutilized, idle or non-productive assets and recommending strategies for recovery, life cycle studies, namely, business consulting related to assisting others in determining how long an asset may be reasonably expected to perform at productive levels competitive in the marketplace, maintenance studies and tracking, namely, business consulting related to assisting others in developing plans to track the effectiveness of preventative maintenance practices and the relationship of those practices to overall productivity, payback analyses, namely, business consulting related to assisting others in analyzing time of recovering costs of investments in machinery, product and process improvements, investments in technology and other improvements, and providing electronic tracking of industrial assets for business inventory purposes and procuring industrial assets for others, namely, new and used machinery and inventory components; Business management consulting and advisory services; Business appraisal services