The color(s) maroon, gray and black is/are claimed as a feature of the mark.
"PREMIUM DARK SELECT" AND "LONG CUT" AND "DARK SELECT" AND "COMING OCTOBER 2017"
The mark consists of a depiction of a partial black canister that is outlined in maroon with a drawing of a gray and black grizzly bear. Above the grizzly bear are the words "PREMIUM DARK SELECT" in gray. Below the grizzly bear are the words "GRIZZLY LONG CUT" in gray and "EST. 1900 AMERICAN SNUFF CO." in black on a gray oval. On the side of the canister is the wording "PREMIUM DARK SELECT" and "LONG CUT" in gray and "GRIZZLY" in gray and outlined in maroon. The words "COMING OCTOBER 2017" appear above the depiction of the canister and are written in maroon. There is a maroon elongated triangle on either side of the word "COMING". Below the words " COMING OCTOBER 2017" are the words "DARK SELECT" written in gray lettering set within a maroon banner. The gray rectangular background is textured to give the appearance of coarse fabric.
PREMIUM DARK SELECT GRIZZLY LONG CUT ESTABLISHED NINETEEN HUNDRED AMERICAN SNUFF CO COMING OCTOBER TWO THOUSAND SEVENTEEN DARK SELECT
EST. 1900 AMERICAN SNUFF CO. has become distinctive of the goods/services through the applicant's substantially exclusive and continuous use of the mark in commerce that the U.S. Congress may lawfully regulate for at least the five years immediately before the date of this statement.