The color(s) maroon, gray, white and black is/are claimed as a feature of the mark.
"PREMIUM DARK SELECT" AND "LONG CUT" AND "DARK SELECT" AND "COMING OCTOBER 2017"
The mark consists of The mark consists of a depiction of a partial black canister that is outlined in maroon with a drawing of a gray and black grizzly bear. Above the grizzly bear are the words "PREMIUM DARK SELECT" in white. Below the grizzly bear are the words "GRIZZLY LONG CUT" in white. On the side of the canister is the letter G in white. The words "COMING OCTOBER 2017" appear to the right of the depiction of the canister and are written in maroon. There is a maroon elongated triangle on either side of the word "COMING". Below the words " COMING OCTOBER 2017" are the words "DARK SELECT" written in white lettering set within a maroon banner and appearing beside the depiction of a black and gray grizzly bear. The gray rectangular background is textured to give the appearance of coarse fabric.
PREMIUM DARK SELECT GRIZZLY LONG CUT COMING OCTOBER TWO THOUSAND SEVENTEEN DARK SELECT