The color(s) maroon, gray, white and black is/are claimed as a feature of the mark.
"PREMIUM DARK SELECT" AND "LONG CUT"
The mark consists of a two-dimensional depiction of a three-dimensional canister that is outlined in black and white with a drawing of a grizzly bear. Over the grizzly bear are the words "PREMIUM DARK SELECT." Under the grizzly bear are the words "GRIZZLY LONG CUT." The words "EST. 1900 AMERICAN SNUFF CO." appear inside an oval underneath the words "GRIZZLY LONG CUT." The words PREMIUM DARK SELECT" and "GRIZZLY LONG CUT" appear on the side of the canister".
PREMIUM DARK SELECT GRIZZLY LONG CUT ESTABLISHED NINETEEN HUNDRED AMERICAN SNUFF CO WELCOME TO A DIFFERENT BREED DARK SELECT
EST. 1900 AMERICAN SNUFF CO. has become distinctive of the goods/services through the applicant's substantially exclusive and continuous use of the mark in commerce that the U.S. Congress may lawfully regulate for at least the five years immediately before the date of this statement.