The mark consists of wording and character features reflected in the color white, namely, the stylized wording "HOT IRON" on the top of the seven Chinese characters, and three Chinese characters on the left with two design graphicals between them, all in a black background.
Color is not claimed as a feature of the mark.
The non-Latin characters in the mark transliterate to "HEI MAO HE NIU ZHUAN MAI DIAN" and this means "BLACK FUR WAGYU STORE" in English. The non-Latin characters in the mark transliterate to "YAN TIE SHAO" and this has no meaning in a foreign language.
The English translation of "HEI MAO HE NIU ZHUAN MAI DIAN" in the mark is "BLACK FUR WAGYU STORE".
"STORE"