42 Development of databases related to advertising and marketing media; data automation and collection service using proprietary software to evaluate, analyze, collect and manage service data; providing temporary use of on-line non-downloadable software for marketing and advertising, namely, for collecting, evaluating, analyzing and managing consumer insights, converting brand prospects into brand buyers, developing branding strategies, data analysis, recommendation and decision support based on data analysis and compilation, data mining, knowledge management and research, business process and data optimization, automation of predictive analytic processes, advertising optimization and personalization, business intelligence information gathering and analysis, forecasting and reporting of possible predictive outcomes, application of company and market data and data analytics, data monitoring, statistical compilation of market data, and market analysis; software as a Service (SAAS) services, featuring software for marketing and advertising, namely, collecting, evaluating, analyzing and managing consumer insights, converting brand prospects into brand buyers, developing branding strategies, data analysis, recommendation and decision support based on data analysis and compilation, data mining, knowledge management and research, business process and data optimization, automation of predictive analytic processes, advertising optimization and personalization, business intelligence information gathering and analysis, forecasting and reporting of possible predictive outcomes, application of company and market data and data analytics, data monitoring, statistical compilation of market data, and market analysis