The color(s) blue, purple, grey and black is/are claimed as a feature of the mark.
The mark consists of a blue dog with a grey sphere behind the dog's neck, beside the dog is a purple cat with a grey sphere behind the cat's neck, and to the right of the dog and cat is the purple text "IDAVET", directly below this text is the black text "Advanced", directly below this text is the black text "Diagnostic Imaging", directly below this text is the black text "for VETS".