35 Providing information about and making referrals in the fields of consumer products, consumer services, recreational and entertainment events, recreational activities, tourist and visitor attractions and recreational facilities; advertising and promotion of consumer products, consumer services, recreational and entertainment events, recreational activities, tourist and visitor attractions and recreational facilities via a mobile computer application; advertising and promotion of consumer products, consumer services, recreational and entertainment events, recreational activities, tourist and visitor attractions and recreational facilities of others via a global computer network; promoting the purchase of consumer products, consumer services, attendance at recreational and entertainment events, participation in recreational activities, attendance at tourist and visitor attractions and access to recreational facilities through the administration of incentive award and loyalty purchaser points programs