9 Computer hardware and computer software for personalized and interactive video and television programming; computer hardware and computer software for processing high definition video during post-production of video and films, namely, computer hardware and computer software for encoding high definition video into multiple bitrates for video and television distribution; computer hardware and computer software for allowing individual consumers to select, record, view, manage and store a range of multimedia content, namely, television and video programming; computer hardware and computer software for transmitting personalized and interactive video and television programming over data networks and for receiving personalized and interactive video and television programming via satellite, cable, closed-circuit television and data networks