35 Online retail store services in the field of clothing, clothing accessories, and outdoor, fitness, sports training, and sporting equipment and accessories; Retail online ordering services featuring clothing, clothing accessories, and outdoor, fitness, sports training, and sporting equipment and accessories also accessible by telephone, facsimile and mail order; Retail store services featuring clothing, clothing accessories, and outdoor, fitness, sports training, and sporting equipment and accessories; Mobile retail store services featuring clothing, clothing accessories, and outdoor, fitness, sports training, and sporting equipment and accessories; Promoting public awareness of the sport of hockey; Promoting public awareness of physical fitness and sports; Providing consumer information relating to clothing, clothing accessories, sports training, and outdoor, fitness, and sporting equipment and accessories; Online retail store services featuring sports memorabilia, athletic apparel, sports teams clothing, and general consumer sports merchandise