Color is not claimed as a feature of the mark.
The mark consists of the stylized wording CALIFORNIA GOODE SWEET POTATO PIES EST 1896 on a ribbon design, with a design element of a slice of pie above the wording, lines on both ends of the word "CALIFORNIA", the word "GOODE" appearing on a banner, lines appearing above and below the wording "SWEET POTATO PIES", and lines appearing above and below and on both ends of the wording "EST 1896".
CALIFORNIA GOODE SWEET POTATO PIES ESTABLISHED EIGHTEEN NINETY SIX