9 Computer hardware and downloadable computer software systems for use in managing customer incentive, reward, bonus and loyalty programs relating to retail, travel, hospitality, hotel and similar consumer products and services; Downloadable computer software and mobile device software for customer relationship management, marketing, and financial management in the casino, travel, airline, hotel, food service, sports, entertainment, hospitality, and retail industries; Downloadable computer software and mobile device application software for making and processing payment transactions with credit cards, debit cards, gift cards, cryptocurrency, vouchers, and other payment forms; Downloadable computer software applications for mobile phones and other mobile devices for use in financial services, namely, redemption of loyalty points and loyalty rewards by consumers in the casino, travel, airline, hotel, food service, sports, entertainment, hospitality, and retail industries; Downloadable computer software for the collection of loyalty points, loyalty rewards, and loyalty and payment card linked offers; Downloadable computer software for the collection of loyalty points, loyalty rewards, and loyalty and payment card linked offers; Downloadable computer application software for the collection of loyalty points, loyalty rewards, and loyalty and payment card linked offers; Downloadable computer application software for use on mobile and cellular telephones for the collection of loyalty points, loyalty rewards, and loyalty and payment card linked offers; Downloadable computer programs for the collection of loyalty points, loyalty rewards, and loyalty and payment card linked offers; Downloadable computer programs for use on mobile and cellular telephones for the collection of loyalty points, loyalty rewards, and loyalty and payment card linked offers; Downloadable computer software applications for the collection of loyalty points, loyalty rewards, and loyalty and payment card linked offers; Downloadable computer software platforms for the collection of loyalty points, loyalty rewards, and loyalty and payment card linked offers; Downloadable computer software programs for the collection of loyalty points, loyalty rewards, and loyalty and payment card linked offers; Downloadable computer operating software; Downloadable data communications software; Downloadable data processing software; Digital telephone platforms and downloadable software; Downloadable Interface software, namely, graphical user interface downloadable software; Downloadable computer software for the collection of loyalty points, loyalty rewards, and loyalty and payment card linked offers; Downloadable application software for the collection of loyalty points, loyalty rewards, and loyalty and payment card linked offers; Downloadable computer programs for the collection of loyalty points, loyalty rewards, and loyalty and payment card linked offers; encoded discount cards, namely, magnetically encoded identify cards; encoded loyalty cards, namely, magnetically encoded identify cards; Casino management system (CMS) for the central management system for the administration of and the day to day processing and recording of operational transactions throughout casinos, namely, customizable downloadable software to manage, extract, analyze and control vital casino and player information for slot monitoring/accounting, slot ticketing, credit lines, cashless gaming, eGames platforms, RFID table monitoring, live point of sale systems for keno, bingo, race and sports book, tit (ticket in, ticket out), promotional kiosks, promotional tracking, bonusing, hotel, food and beverage point of sale integration, ticketing, jackpots, promotional coupons, redemptions and soft counts, surveillance and security, responsible gaming, player loyalty for enabling participants to obtain incentives, credits, discounts, promotional items or services, player tracking, on-line internet gaming, third party check cashing, single player cards, extracts, profit calculation, general ledger, reconciliation, financial audits, multi-property support, and data warehousing, adaptable to the operator and pertaining regulations and compliance