The mark consists of a stylized mermaid-dog design in white with grey shadowing, dark teal outlined features and a light pink tongue wearing dark pink hibiscus flower on right side ear, hibiscus flower lei consisting of yellow, dark pink, light pink and orange flowers and having a tail in dark and light pink with dark teal scale outlines; superimposed on the mermaid-dog tail are leaves of green with dark teal outlines and water drops in dark teal, light teal and white at the tip of the tail with five hibiscus flowers in dark pink, light pink, yellow, and orange, respectively. The mermaid-dog design appears on a circular light teal background with dark teal horizontal stripes outlined in white with an outer outline in dark teal blue, with one green and white starfish placed midway up the circle on each side. The wording "LILA BEACH" appears in dark pink, stylized font across the light teal and white areas of the circle.
The color(s) dark pink, light pink, yellow, orange, dark teal, light teal, green, white, grey is/are claimed as a feature of the mark.
"BEACH TEE COMPANY"
Trademark: 87455553
