The color(s) Gray CMYK = C2 M2 Y2 K70 RGB = R109 G110 B112 Gray II CMYK C2 M2 Y2 K80 RGB = R88 G88 B91 Orange CMYK C0 M70 Y95 K0 RGB = R 255 G100 B0 is/are claimed as a feature of the mark.
The mark consists of Cmax was inspired based on the idea of content and protect human beings inside a shelter to make them feel safe and happy. Having the arms stand up represent the happiness of living with dignity despite of the situation. The body shape mimics a person inside a shelter. The brand has 3 morphological components: two relected triangular elements on the side and 1 central element incorporating the head of the human being. The sides represent the action of the shelter being unfolded without being supported on the base which is fundamental for this innovative system. On the bottom there are lower case letters stating the name of the company cmax and the slogan: innovation for humanity.
Trademark: 87454073
