35 Retail store, catalog ordering, online retail store and mail order services, all featuring riding gear for MX (motocross), motorcycle, sport bike, cruiser, touring, ATV (all terrain vehicles), UTV (utility terrain vehicles) and dirt bike riding; retail store, catalog ordering, online retail store and mail order services, all featuring riding gear for men, women and kids; retail store, catalog ordering, online retail store and mail order services, all featuring riding gear, namely, jerseys, pants, gloves, helmets, boots, socks, jackets, vests, chaps, caps, head wraps, underwear, rain and mud coats, facemasks, elbow guards, knee guards, kidney belts, goggles, chest protectors, neck braces, roost deflectors, race suits, gear bags, backpacks, bags, sunglasses