The color(s) white is/are claimed as a feature of the mark.
"LAKESHORE OR LOANS"
The mark consists of a white semi-circle design broken by three irregular background color segments on the left side of the semi-circle and five irregular background color line segments on the right side of the semi-circle, with a background color capital "L" in the center of the semi-circle; an irregular white "reflection on water" design immediately below the semi-circle, separated from the semi-circle by a strip of background color, encompassing the bottom horizontal line segment of the "L"; and, immediately beneath the "reflection on water" design, the word "LAKESHORE" in bold, white, capital letters, with the word "LOANS" in white, capital letters centered beneath the word "LAKESHORE".