The mark consists of a stylized design of a dog holding a book to the left of wording. The dog is brown and tan with black nose, pink mouth, and black and white eyes. The book is brown with blue covering the front and back, yellow pages and bindings, and yellow tassel and red ribbon bookmarks. The wording "HOW DOGS HELP KIDS" appears in large yellow letters with brick red shading and outline. Below this, there is a yellow line with brick red outline running the length of the wording. Below the line, the words "READ AND SUCCEED IN THE CLASSROOM" appear in brick red.
The color(s) black, white, brown, tan, pink, blue, red, and yellow is/are claimed as a feature of the mark.