The mark consists of a yellow background showing a green lemon with a white border in the top center simulating the letter "O" followed with a green exclamation sign. To the right and below the lemon is the word "CHULOS" in dark purple except for the letter "U" which appears in light purple color. The "U" in "CHULOS" contains an illustration of an orange pepper with a green stem, inside the letter "O" appears an illustration of a green and yellow avocado with a brown pit, finally above the letter "S" appears a red pepper with a green stem. Below the wording "CHULOS" appears the wording "GRILL & BAR" in red. Below the wording "GRILL & BAR" appears a red and orange horizontal line. Appearing in the red and orange horizontal lines is the wording "THE REAL" in the color light blue outlined in orange. Below the red and orange lines appears a purple background with the words "MEXICAN TASTE" appearing in the color yellow outlined in orange.
O! CHULOS GRILL AND BAR THE REAL MEXICAN TASTE
The color(s) yellow, green, white, dark purple, light purple, orange, brown, red, light blue and purple is/are claimed as a feature of the mark.
The English translation of the word "CHULOS" in the mark is "PIMPS".
"GRILL & BAR" AND THE ILLUSTRATION OF THE ORANGE AND RED PEPPERS AND THE ILLUSTRATION OF THE AVOCADO