The color(s) orange, brown, red, pink, violet, white, black, grey and yellow is/are claimed as a feature of the mark.
"CHIPS" "PAPAS NATIVAS" AND "ANTIOXIDANTED NATURALES SIN COLORANTES"
The mark consists of the words "MY CHIPS" in white stylized letters inside a four sided red frame whose upper and lower sides are curved. Its outer border is color orange. A prominent yellow dot appears above the letter "I". Five yellow stars appear above the letter "P" of the word "CHIPS". Below this appears the wording "PAPAS NATIVAS" in white stylized letters with grey edges and outlined in black and white, all over a red and orange background with a curved orange line in the center and various whole and peeled red and yellow potatoes, wherein the yellow potatoes feature brown spots, the peeled potatoes having violet and pink spreads over them. Miscellaneous diamond and partial diamond designs appear in orange on the orange right side of the background. The red words "SIN COLORANTES" are superimposed on a red broken and double-lined circle. The red word "ANTIOXIDANTES" curves around the top of the circle's border. The red wording "NATURALES" curves around the bottom of the circle's border.
The English translation of "PAPAS NATIVAS" and "ANTIOXIDANTES NATURALES SIN COLORANTES" in the mark is "native potatoes" and "natural antioxidants without colorants".