35 advertising for others; promotional services, namely, promoting the goods of others by providing links to retail stores of others; retail store services featuring books, stationery, namely, pens, pencils, sharpeners, note books, sticker, paper pennants, coasters, gift sets consisting of books and stationery, ornamental pins, clothes, tote bags, canvas and leather pouches, drinkware, mugs, pennants, tea towels; organization of consumer conventions