The colors, BLACK, WHITE AND GOLD, are claimed as a feature of the mark.
"BACON" AND "BOURBON" AND "CRAFT BEER"
The mark consists of the words "BACON" "BOURBON" and "CRAFT BEER" in black stylized capital letters each separated by a raised gold dot, arched above the top of a gold circular emblem comprised of a gold decorative border and gold horizontal straight lines running through the emblem; inside the emblem is the design of a black and white pig facing to the left with the stylized word "AND" in white superimposed over the cheek of the pig; outside the emblem to the left and right are gold straight horizontal lines above and below the words "PIG" in black stylized capital letters to the left of the emblem and "SWIG" in black stylized capital letters to the right of the emblem.