35 Retail markets featuring fine selection of cheeses from all over the world, wine, beer, charcuterie, cold meats, paninis, crepes, sandwiches, and cheese trays, cheese gift baskets, and cheese platters; Retail outlets featuring fine selection of cheeses from all over the world, wine, beer, charcuterie, cold meats, paninis, crepes, sandwiches, and cheese trays, cheese gift baskets, and cheese platters; Retail store services featuring fine selection of cheeses from all over the world, wine, beer, charcuterie, cold meats, paninis, crepes, sandwiches, and cheese trays, cheese gift baskets, and cheese platters; Retail specialty grocery, namely, gourmet meats, wine and cheese stores; Administering a cheese club by means of selecting said goods based on consumer expectations and arranging periodic shipment to club members; Administering a cheese and cheese related goods club by means of selecting said goods based on consumer expectations and arranging periodic shipment to club members; Promoting public awareness of traditional cheeses and traditional craft cheesemakers; Retail shops featuring cheese; Subscription-based order fulfillment services in the field of wine and cheese