The mark consists of a blue four-sided shape with curved top and bottom sides and rounded corners. Inside the blue shape is a figure of an orange man's upper body with a muscular torso shown with partial arms and complete head with brown shadowed facial, hair and torso features. The head extends from the top of the blue shape, and the blue shape has a white outer edge, which also engulfs the outer figure of the man's head. Centered within the blue shape, appearing in front and below the man's torso, is the stylized wording "COLOSO" in white with the wording "Calidad desde 1949" centered below in yellow. The color black in the mark represents background, outlining, shading and/or transparent areas and is not claimed as a feature of the mark.
COLOSO CALIDAD DESDE NINETEEN FORTY NINE
The color(s) orange, brown, blue, white and yellow is/are claimed as a feature of the mark.
The English translation of "COLOSO CALIDAD DESDE 1949" in the mark is "COLOSSUS QUALITY SINCE 1949".
"CALIDAD DESDE 1949"