The mark consists of three fanciful Asian characters that have no meaning in black with the middle character being a human stick figure, and to the right of the last character appears a square stamp shaded red containing Asian characters in white, below the three Asian characters appears the literal element "SINCE 1963" in black, to the right of the square stamp appears another set of Asian characters in black, below which appears the literal element "GORAESA FISH CAKE" in black.
SINCE NINETEEN SIXTY THREE GORAESA FISHCAKE
The color(s) black, white and red is/are claimed as a feature of the mark.
The non-Latin characters in the mark transliterate to "GOLAE SA EOMUG" and "BUSAN EOMUG" and this means "GORAESA FISH CAKE" and "BUSAN FISH CAKE" in English.
The word "GORAESA" appearing in the mark has no meaning in a foreign language.
"SINCE 1963", "FISH CAKE", AND THE NON-LATIN CHARACTERS THAT TRANSLITERATE TO "EOMUG" AND "BUSAN EOMUG"