The mark consists of the word "MAX" in a capitalized black font, with the image of "MAX" standing atop the "X", a macaw with a red head and body, blue and yellow wing and tail feathers, yellow claws, a beige face, a brown and black beak, a red tongue, blue, black and white eyes, black eyelashes, and wearing black eyeglasses.
The color(s) black, white, beige, brown, red, blue, and yellow is/are claimed as a feature of the mark.