35 Advertising; retail store services and web-based retail store services relating to scientific, photographic, cinematographic, optical, weighing, measuring, signalling, checking, apparatus for recording, transmission or reproduction of sound or images, magnetic data carriers, recording discs, compact discs, dvds and other digital recording media, mechanisms for coin, counter or card-operated apparatus, calculating machines, data processing equipment, computers, computer software, mobile phones, mobile tablets, magnets, fridge magnets, mouse mats and computer mice, parts and fittings for all of the foregoing, precious metals and their alloys and goods in precious metals or coated therewith, jewellery, precious stones, horological and chronometric instruments, cufflinks, clocks, badges and pins, paper, cardboard and goods made from these materials, printed matter, book binding material, photographs, stationery, adhesives for stationery or household purposes, artists' materials, paint brushes, typewriters and office requisites, instructional and teaching material, posters, postcards, greetings cards, pictures, stickers, notebooks, pens, diaries, address books, calendars, folders, table-mats made of paper, card or cardboard, coasters made of paper, card or cardboard, note boards, blackboards, chalkboards, passport covers, leather and imitations of leather, and goods made of these materials, trunks and travelling bags, umbrellas, parasols and walking sticks, bags, wallets, luggage tags, furniture, mirrors, picture frames, goods of wood, cork, reed, cane, wicker, horn, bone, ivory, whalebone, shell, amber, mother-of-pearl, meerschaum and substitutes for all these materials, or of plastics, cushions, deck-chairs, plastic key rings, household or kitchen utensils and containers, combs and sponges, brushes, brush-making materials, articles for cleaning purposes, steelwool, unworked or semi-worked glass, glassware, porcelain and earthenware, crockery, mugs, plates, teapots, kitchen tins and boxes, cake tins, lunch boxes, coasters, not of paper and other than table linen, trays for domestic use, storage tins for household use, oven gloves, textiles and textile goods, bed and table covers, coasters of textile, tea towels, blankets, towels, bath towels, beach towels, table mats, clothing, footwear, headgear, t-shirts, carpets, rugs, mats and matting, linoleum and other materials for covering existing floors, wall hangings, games and playthings, gymnastic and sporting articles, decorations for Christmas trees, parts and fittings for all games and playthings, gymnastic and sporting articles