9 Computer software, computer programmes, and computer software platforms for the purpose of driving decision making and improving business operations, performance, and strategy for use in the fields of data analytics, advanced analytics, management consultancy, data base management and data management; predictive, analytical and information management software for the purpose of driving decision making and improving business operations, performance, and strategy; machine-learning software for data manipulation and visualisation, analytical processing and management and governance of analytics, all for the purpose of driving decision making and improving business operations, performance, and strategy; software for data manipulation and visualisation, analytical processing, management and governance of analytics, all for the purpose of driving decision making and improving business operations, performance, and strategy; software applications for real-time data analytics and management for the purpose of driving decision making and improving business operations, performance, and strategy