The color(s) brown, white, flesh, red, yellow and black is/are claimed as a feature of the mark.
The mark consists of the term LE CHITA in script form in the color brown, separated by the stylized design of a cow's head in brown with a white stripe between the eyes, flesh colored snout with red tongue, yellow horns, pink inner ears, a yellow cow bell, a red and brown curved segment overlapping the right portion of the head. The pupils of the cow eyes are black. A stylized brown hyphen appears below.