Color is not claimed as a feature of the mark.
The mark consists of three concentric circles with a dog image inside an innermost circle, the stylized wording "violetoon's" with the first letter "o" in a cat-like face and the third letter "o" with two ear-like designs, two stars and three Chinese characters located in the middle circle, and a wave-like design located in the outmost circle and on the circumference of the middle circle.
The non-Latin characters in the mark transliterate to "WEI AI TE" and this means "ONLY, LOVE, SPECIAL" in English.
The wording "WEI AI TE" has no meaning in a foreign language.